The Singapore Athletic Association's (SAA's) South-east Asia Games squad received a timely sponsorship boost yesterday, ahead of Nov 11-22's SEA Games in Palembang.
Sports-apparel company Asics, whose products are distributed by Runner's World in South-east Asia, has signed on as the official competition-wear sponsor for the track-and-field athletes, for the first time since 1993.
The athletes will be wearing Asics apparel and shoes during SEA Games competitions and training sessions.
This sponsorship is worth ,000, and is likely to be the start of a longer-term partnership between SAA and Runner's World.
Asics also announced yesterday that it would offer an incentive reward of ,000 for each gold, 0 for each silver, and 0 for each bronze won by the track-and-field athletes at the SEA Games.
Said Mr Andy Zhao, chief executive officer of Runner's World: "This reward is our way of encouraging our athletes who will be doing their best to bring glory to Singapore.
"SAA's partnership with us is a big demonstration of faith in Asics shoe and apparel technologies, which will help the athletes to boost their performance during the competition."
SEA Games team captain Kenneth Khoo, 29, who is participating in his third SEA Games, believes that the sponsorship and reward offered by Asics are definitely a great motivation.